When developing round tin packaging, many brands first focus on the outside of the tin: the shape, printing, color, logo position, surface finish, and lid style. These details are important because they decide the first impression.   But in real packaging projects, the inside structure often decides whether the package works well or not.   For candies, cookies, chocolates, cosmetics, candles, tea gifts, and promotional products, the inner tray or insert can affect product protection, opening experience, packing efficiency, and total packaging cost. A good tray keeps the product in place and makes the tin look more finished. A poor tray may cause shaking, broken products, difficult lid closing, or extra assembly time.   This guide explains how to judge the right fit and wrong fit for round tin inserts, how different tray materials affect cost, when a custom mold is needed, and when you may not need an inner tray at all.   Quick Diagnosis: What Is Wrong With Your Round Tin Insert?   Before going into materials and cost, here is a simple way to check the problem.   Problem You See Possible Reason What to Check Product moves inside the tin Tray is too loose or no positioning structure Cavity size, tray diameter, product weight Lid does not close smoothly Tray or product is too high Tin inner height, lid depth, top clearance Product is hard to take out Tray cavity is too tight Product tolerance, cavity depth, removal space Tray edge bends during packing Tray material is too thin or too tight Material thickness, tray outer diameter Product looks messy after shipping Tray does not hold the product firmly Shaking test, carton packing method Packaging cost is too high Material or mold choice may be over-designed Compare paperboard, plastic, foam, and no-tray options   This quick check is useful at the sample stage. Many round tin packaging problems are not caused by the tin itself, but by the insert being slightly too loose, too tight, too high, or not suitable for the product.     Why Inner Tray Fit Matters in Round Tin Packaging   A round tin is more than a metal container. In many retail and gift packaging projects, it is part of the product value.   When the customer opens the lid, the product should look clean, stable, and well arranged. If the items have moved around inside the tin, the package will feel less professional, even if the outside printing is beautiful.   A well-designed inner tray helps in four ways.   First, it protects the product during transportation. This is especially important for cookies, chocolates, cosmetics, candles, and fragile gift items.   Second, it improves the opening experience. A neat layout makes the product look more premium.   Third, it makes packing easier. If the tray fits well, workers can place the product quickly and consistently.   Fourth, it reduces hidden costs. Poor fitting may lead to slower assembly, more rejected samples, extra repacking work, or customer complaints after delivery.   For custom tin packaging, the insert should be considered together with the tin size, product size, lid clearance, packing method, and budget.   What Does a Right-Fit Inner Tray Look Like?   A right-fit inner tray does not mean the tightest possible tray.   This is a common misunderstanding. Some buyers think a tray should hold the product very tightly. But if the fit is too tight, the product may be hard to remove, the tray may deform, and packing workers may need extra time during assembly.   A good inner tray for round tin packaging should meet several practical standards: The product should stay in place when the tin is moved or gently shaken. The tray should sit flat inside the round tin body. The lid should close smoothly without pressing strongly on the product. The product should be easy for customers to take out. The tray edge should not curl, bend, or lift. The tray should match the inner diameter of the tin, not only the outside size. The whole package should look clean and balanced after opening.   In short, the tray should feel like part of the packaging, not like something forced into the tin.   Common Wrong-Fit Problems in Round Tin Inserts   1. The Tray Is Too Loose   If the tray is too loose, it may move inside the round tin during shipping. The product may shift, collide, or look messy when the customer opens the lid.   This often happens when only the product size is considered, but the real inner diameter of the tin is not checked carefully.   For candy tins, cookie tins, chocolate tins, and tea gift tins, a loose insert can make the whole package feel less stable.   2. The Tray Is Too Tight   A tray that is too tight can also create problems.   During packing, workers may need more force to push the tray into the tin. For plastic tray inserts, this may cause deformation. For paperboard inserts, the edges may bend or wrinkle.   A tight cavity may also make the product difficult to remove. This is not good for premium packaging. Customers should not feel that they are fighting with the package.   3. The Tray or Product Is Too High   This is one of the most common issues in round tin packaging.   The tray may look correct outside the tin. The product may also fit into the tray. But after placing both into the tin, the lid may not close smoothly.   This usually happens when the product height, tray thickness, and lid depth are not calculated together.   Before mass production, always check the real sample with the actual product inside the tin. Drawings are helpful, but they cannot fully replace physical fitting tests.   4. The Product Cavity Is Too Shallow   If the cavity is too shallow, the product may fall out of position during movement.   This is common for chocolates, biscuits, cosmetics, and small gift sets. The product may look fine during photography, but after shipping, the arrangement may change.   The cavity depth should match the product height, weight, and surface shape.   5. The Material Is Not Suitable   Different insert materials have different performance.   A thin plastic tray may be low cost, but it may not support a heavy product. A paperboard insert may look natural, but it may not hold small items as precisely as a molded tray. Foam can protect fragile items, but it may not be suitable for every product style.   The right material depends on product type, price level, display needs, safety requirements, and order quantity.   Right Fit vs. Wrong Fit: More Practical Comparison   Factor Right Fit Wrong Fit Possible Cost Impact Product stability Product stays in position Product moves during shipping More breakage, repacking, or complaints Lid clearance Lid closes smoothly Lid feels tight or cannot close May need tray or tin size adjustment Customer experience Product is easy to remove Product is stuck or hard to take out Poor user experience Appearance Clean, centered, and organized Messy or uneven after opening Lower perceived value Assembly Easy and fast to pack Workers need extra adjustment Higher labor time Material choice Matches product weight and purpose Too soft, too thin, or too rigid More waste or redesign cost Mass production Stable fitting in bulk Sample works but bulk packing varies Delay or extra QC work   This is why tray design should be checked early. A small fitting problem at the sample stage is easy to fix. The same problem after mass production can become expensive.   Cost Factors: Paperboard Insert vs. Plastic Tray vs. Foam Insert   Cost is an important part of tray selection, especially for small brands, startup products, seasonal promotions, or trial orders.   There is no single cheapest solution for every project. The final cost depends on material, structure, tooling, quantity, labor, and packing method. But in general, you can use the following logic.   Paperboard Inserts   Paperboard inserts are usually a cost-friendly option for simple separation, product support, or gift set layout.   They are often used for tea tins, gift tins, promotional tins, and lightweight products. The tooling cost is usually lower than custom molded plastic trays because paperboard inserts are normally made by cutting, folding, or die-cutting.   Paperboard is a good choice when the product does not need very precise cavities.   Best for: Tea gift setsLightweight productsSimple dividersEco-style packagingSmall or medium quantity projects   Possible limitation: Less precise than molded plasticMay bend if the structure is weakNot ideal for very heavy or irregular products   Plastic Tray Inserts   Plastic trays are common for chocolates, candies, cosmetics, small jars, accessories, and premium retail packaging.   They can be formed to match the product shape, which gives better positioning and a cleaner display. However, if the tray is fully customized, it may require a mold or forming tool. This means there may be an initial mold cost before mass production.   For larger orders, the mold cost can be spread across the total quantity. For small orders, the mold fee may make the unit cost feel high.   Best for: Chocolate tinsCandy tinsCosmetic tinsPremium gift packagingProducts that need fixed cavities   Possible limitation: Custom mold may be neededHigher setup cost than simple paperboardMaterial thickness and food contact requirements should be confirmed   Foam Inserts   Foam inserts are useful when the product needs cushioning or stronger protection.   They are often used for fragile gifts, tools, accessories, or products that need a snug fit. Foam can be cut to shape, so it may not always require the same type of mold as plastic trays. But cost can still vary depending on thickness, density, cutting method, and quantity.   Best for: Fragile itemsGift setsTools or accessoriesProducts that need cushioning   Possible limitation: May not suit all brand stylesMaterial smell and safety requirements should be checkedNot always suitable for direct food contact   Pulp Trays Pulp trays are often considered when brands want a more sustainable or natural packaging direction.   They can offer good support and cushioning, but the surface finish and tolerance may not be as sharp as plastic. For premium round tin packaging, sample checking is especially important.   Best for: Eco-positioned productsNatural gift packagingProducts needing light cushioning   Possible limitation: Higher tolerance variationSurface may be rougherMoisture resistance should be checked   Do All Inner Trays Need a Custom Mold?   No. Not all inner trays need a custom mold.   This is an important point for budget planning.   A simple paperboard divider usually does not need an expensive mold like a plastic tray. It may only need die-cutting tooling or a cutting layout.   A foam insert may be made by cutting, depending on the structure. A standard plastic tray may be used if the product size happens to match an existing tray design. A custom plastic tray usually needs a forming mold when the cavity shape, product layout, or tray diameter is unique. So before deciding, it is better to ask the tin box manufacturer these questions: Do you have an existing round tin size suitable for my product? Do you have an existing insert or similar tray structure? Can this be done with paperboard instead of a plastic tray? Does this plastic tray require a new mold? What is the estimated mold fee and sample lead time? What MOQ is practical for this insert material?   For small orders, using an existing tin mold and a simpler insert structure may be more cost-effective than developing everything from zero.     When You May Not Need an Inner Tray   An inner tray is useful, but it is not always necessary.   Some round tin packaging projects can work well without a custom tray. In fact, removing the tray can reduce cost, shorten production time, and simplify packing.   You may not need an inner tray when: The product already has individual packaging. The product fills the tin space well. The product is not fragile.   A slight movement inside the tin will not affect appearance or function.   The tin is used mainly as an outer gift container.   The budget is limited and the product does not require fixed positioning.   For example, if biscuits are already packed in a sealed bag, the bag can be placed directly into a round tin. If candies are individually wrapped, they may not need a molded tray. If tea bags are packed in sachets, a simple paper card or paper separator may be enough.   Other alternatives include: Tissue paperGlassine paperPaper padsPaper dividersSoft paper wrappingSmall inner bagsIndividual product sleevesCorrugated paper support   These options may not look as structured as a custom molded tray, but they can be practical for certain products and budgets.   A good packaging solution is not always the most expensive one. It should match the product, order quantity, brand position, and sales channel.   A Practical Example: Round Chocolate Tin With Loose Tray   In one round chocolate tin project, the customer wanted each chocolate piece to stay neatly arranged after shipping. The first sample used a tray that looked fine on the table, but after placing it inside the tin and shaking it slightly, the tray had room to move.   The problem was not the round tin itself. The issue was that the tray outer diameter was slightly too small, and the chocolate cavities were not deep enough for the product height.   The solution was simple. The tray diameter was adjusted closer to the tin’s internal size, and the cavity depth was improved so each chocolate piece sat more securely. After the revised sample, the product looked more stable inside the tin, and the lid still closed smoothly.   This kind of adjustment is common in custom tin packaging. It shows why real product samples, tray samples, and tin samples should be tested together before mass production.   How to Choose the Best Insert Solution for Your Round Tin   Before choosing an inner tray, it helps to answer a few practical questions.   What product will go inside the tin? Is the product fragile? Does each piece need to stay in a fixed position? Is the tin for retail, gift, promotion, or storage? Does the product touch the insert directly? Is food-grade material required? What is the order quantity? Is there budget for a custom mold? Does the customer need a premium opening experience? Will the package be shipped long distance?   If the product is premium, fragile, or needs a clean display, a custom plastic tray or carefully designed paperboard insert may be worth the extra cost.   If the product is simple, individually packed, or budget-sensitive, a no-tray solution or simple paper insert may be enough.   What to Confirm Before Mass Production   For round tin packaging with inner trays, these details should be confirmed before production: Tin inner diameterTin inner heightLid depthProduct size and toleranceProduct weightTray material and thicknessTray outer diameterCavity size and depthFood contact requirementsPacking methodCarton arrangementSample fitting resultMOQ and tooling cost   The most important point is to test the actual product inside the actual tin with the actual insert. Checking only drawings can miss small but important fitting problems.   Working With a Tin Box Manufacturer   A professional tin box manufacturer should not only ask for the outside size of the tin. For a better packaging solution, the supplier should also understand the product and how it will be packed.   When sending an inquiry, it is helpful to provide: Product photosProduct sizeProduct weightNumber of pieces per tinTarget tin shape and sizePreferred insert materialOrder quantityFood-grade or safety requirementsBrand positioningBudget direction if available   With this information, the supplier can suggest whether to use an existing round tin mold, adjust the tin size, add a paperboard insert, develop a plastic tray, or remove the tray completely.   For many projects, the best result comes from balancing appearance, protection, cost, and production efficiency.   Final Thoughts   A good round tin package is not only about printing and metal finish. The inner structure also plays an important role.   The right inner tray can keep products stable, improve presentation, and make the package feel more professional. The wrong tray can cause shaking, poor lid closing, difficult assembly, or unnecessary cost.   Before choosing a tray, brands should compare different options: plastic tray inserts, paperboard inserts, foam inserts, pulp trays, and even no-tray alternatives. Not every project needs a custom molded tray. Not every product needs an insert at all.   At Tin Boxes China, we help customers develop custom round tin packaging for candies, cookies, chocolates, tea, cosmetics, candles, gifts, and promotional products. If you are not sure whether your product needs an inner tray, you can share the product size, quantity, and packaging idea with our team. We can help recommend a suitable round tin size, insert structure, and cost-effective production solution.   FAQ   Do round tins always need inner trays?   No. If the product is already individually packed, not fragile, or fills the tin space well, a custom inner tray may not be necessary. Paper wrapping, paper pads, or inner bags may be enough.   Are plastic tray inserts more expensive than paperboard inserts?   Usually yes, especially when a custom plastic tray mold is required. Paperboard inserts are often more cost-friendly for simple layouts, while plastic trays are better for precise product positioning and premium display.   Do custom tin inserts require a mold?   Not always. Paperboard inserts and some foam inserts may only need cutting or die-cutting. Custom plastic trays usually need a forming mold if the shape or cavity layout is unique.   What is the best insert material for food tins?   It depends on the food type, contact method, and market requirements. PET, PP, paperboard, and food-safe paper materials are commonly considered. The material should be confirmed based on the product and regulatory needs.   How can I reduce the cost of round tin packaging with inserts?     You can reduce cost by using an existing round tin mold, choosing a simpler insert structure, avoiding unnecessary custom plastic molds, increasing order quantity, or using paperboard or no-tray alternatives when suitable.    

In the competitive food industry, packaging is more than just a container—it’s a powerful branding tool that influences purchasing decisions and strengthens customer loyalty. Biscuit tin packaging has long been a staple for premium brands, providing a perfect blend of aesthetics, durability, and practicality. Here’s how it helps businesses stand out in the market.   1. Premium Appeal & Brand Recognition Unlike disposable packaging, a metal cookie tin offers a premium look and feel that instantly elevates the perceived value of the product. Branded cookie tins often feature intricate designs, embossed logos, and custom printed cookie tins that turn ordinary biscuits into luxury treats. For brands looking to enhance recognition, wholesale biscuit tins with unique branding elements can leave a lasting impression on consumers.   2. Sustainability & Reusability: A Consumer Favorite Today’s eco-conscious consumers prefer sustainable packaging options. Metal cookie boxes and tin cans for cookies are not only reusable but also recyclable, making them a greener alternative to plastic packaging. Many customers repurpose their cookie tin containers for storage, further extending brand visibility long after the biscuits are consumed.   3. Seasonal & Limited-Edition Packaging to Boost Sales Christmas tin cans for cookies and holiday-themed personalized cookie tins add exclusivity and drive seasonal sales. Brands can leverage limited-edition designs to create urgency and encourage bulk purchases. For businesses catering to the holiday market, custom cookie tins wholesale can be a game-changer.   4. Durability That Enhances Product Shelf Life One of the biggest advantages of biscuit tin packaging is its ability to preserve freshness. Unlike paper or plastic, metal tins for cookies protect against moisture, air, and external damage. This makes biscuit tin box wholesale an ideal choice for manufacturers looking to ensure their products stay crisp and flavorful for longer. 5. Versatile Customization for Targeted Marketing Whether it’s square cookie tins with lids, rectangular cookie tins, or luxury biscuit packaging, customization options allow brands to align packaging with their target audience. Customized cookie tins with vibrant prints, holiday motifs, or vintage-inspired designs appeal to different demographics, from nostalgic collectors to modern minimalists.   Conclusion: A Timeless Marketing Strategy For biscuit brands, investing in cookie tin box packaging isn’t just about aesthetics—it’s about creating an emotional connection with consumers. The combination of durability, premium appeal, and sustainability makes tin packaging a smart choice for brands looking to enhance their market presence.   Whether you’re a biscuit tin box manufacturer or a bakery seeking wholesale biscuit tin box solutions, embracing this classic yet effective packaging style can elevate your brand and drive long-term customer engagement.

Tin canisters are versatile packaging solutions renowned for their durability, aesthetic appeal, and protective qualities. They are widely used in a variety of industries, from food and beverages to cosmetics and industrial goods. When procuring tin canisters for your business, making informed decisions is crucial to ensuring that the packaging meets your functional and branding needs. This guide walks you through the essential factors to consider when purchasing tin canisters, helping you choose the best option for your products.   1. Understanding the Advantages of Tin Canisters Before delving into the specifics of procurement, it's important to recognize the inherent benefits of tin canisters. Their popularity across diverse sectors stems from several key advantages:   Durability Tin canisters are incredibly robust, capable of withstanding rough handling during shipping and storage. Their sturdy construction ensures that the contents remain safe from external damage.   Protection These containers offer exceptional protection against moisture, light, and air, which can degrade the quality of products, especially food and cosmetics. The sealed environment inside helps maintain product freshness over time.   Aesthetic Appeal With their shiny metallic finish, metal tin canisters exude a premium, upscale appearance that can enhance product presentation and branding. They are often chosen for products intended to convey luxury or high-end status.   Recyclability Tin is fully recyclable, making these canisters an eco-friendly packaging option for companies aiming to reduce their environmental impact.   2. Identifying Your Specific Requirements The first step in selecting the right tin canister is understanding your specific needs. The ideal choice will depend on several factors related to your product and operational requirements:   Product Type The nature of the product you are packaging will influence the size, shape, and design of the canister. For instance, food-grade tin canisters must comply with food safety standards, while cosmetic brands might prioritize unique designs that align with brand aesthetics.   Size and Capacity Consider the volume of your product to determine the correct canister size. Too large a container could lead to inefficient use of materials, while too small a one may risk damaging your product. It’s also important to think about the weight of the contents and whether the canister can hold it securely without compromising the integrity of the container.   Closure Mechanism Tin canisters come with various types of closures, such as screw tops, flip-top lids, or push-on lids. Depending on your product’s needs, you should select a closure type that ensures ease of use and product safety. For example, screw tops offer secure seals for long-term storage, while flip-top lids may be more suitable for products that need frequent access. 3. Quality Control and Safety Standards Ensuring the quality and safety of the tin canisters is paramount. To avoid any issues with your packaging and maintain product integrity, consider the following certifications and testing standards:   FDA Compliance (for food products)  If you're packaging food or beverages, it’s crucial that the tin canisters meet food safety standards. Ensure that the materials used in the canisters are free from harmful chemicals or contaminants.   ISO Certifications  Look for manufacturers with ISO certifications, which demonstrate adherence to international quality management standards, ensuring consistency in product quality.   Leak and Seal Testing Ensure that the tin canisters undergo rigorous leak and seal testing. This will ensure that the lids fit securely and prevent product leakage, maintaining both product quality and customer satisfaction during transit and storage.   4. Custom Design Options In a competitive marketplace, a distinctive and appealing design can set your product apart from others. Many tin canister manufacturers offer custom design services that allow you to tailor the canisters to reflect your brand identity. Consider the following design options:   Printing and Embossing High-quality printing techniques enable your logo, product information, and brand messaging to be clearly visible. Embossing adds a tactile, premium feel to the metal tin can, enhancing its perceived value and making it more attractive to consumers.   Finish The finish of the canister plays a crucial role in its overall appearance. A glossy finish can create a shiny, eye-catching effect, while a matte finish provides a more subtle, sophisticated look. Choose the finish that best aligns with your brand’s aesthetic.   Shape and Size Customization extends beyond design elements to include the shape and size of the canister. Whether you want a traditional cylindrical canister or a more unique, bespoke shape, many manufacturers can accommodate such requests to ensure the packaging complements your product.   5. Cost Considerations While tin canisters offer excellent value, the cost can vary depending on several factors, including the size, customization, and order volume. Keep the following cost considerations in mind when comparing suppliers:   Minimum Order Quantity (MOQ) Many suppliers require a minimum order for bulk purchases. Understand the MOQ for each supplier and ensure it aligns with your production needs. If your order volume is low, some suppliers may offer smaller quantities for an added premium.   Shipping and Handling Factor in the cost of shipping, especially for international orders. Shipping fees can substantially affect the total cost, so it's important to account for these when budgeting.   Bulk Discounts Ordering bulk tin containers in larger quantities can lead to substantial savings. Explore our bulk purchase discounts and discover the price breaks available for different order volumes. 6. Lead Time and Delivery Schedules Timely delivery is crucial for maintaining your production and distribution timelines. When selecting a supplier, clarify the lead time and shipping schedule to ensure your tin canisters arrive as needed:   Production Time Understand how long it will take for the supplier to manufacture the canisters, especially if you are opting for custom designs. Some designs may require more time for printing or embossing, so be sure to factor this into your planning.   Shipping Time If ordering internationally, inquire about the shipping time, customs clearance, and potential delays. Factor in any possible delays to ensure that your canisters arrive well before you need them.   7. Supplier Reputation and Reviews The reliability of your supplier is essential to ensuring the quality and timely delivery of your tin canisters. Before finalizing your purchase, conduct thorough research:   Reading Reviews Customer reviews can provide valuable insights into the supplier’s product quality, customer service, and reliability. Look for reviews on third-party sites or industry-specific forums to gauge the experiences of previous buyers.   Requesting Samples If possible, request samples of the tin canisters before placing a bulk order. This allows you to assess the quality and design firsthand, ensuring that the product meets your expectations.   In onclusion,procuring the right tin canisters for your business requires a thoughtful approach that considers your product’s needs, your brand’s identity, and your budget. By understanding the benefits of tin canisters, specifying your requirements, ensuring quality compliance, and working with a reputable supplier, you can make an informed decision that aligns with your goals. The right packaging solution will not only protect and preserve your product but also enhance its visual appeal, helping to attract customers and elevate your brand. Take your time to evaluate all the options, and partner with a supplier who understands your unique needs and expectations.

With the current rapid development of society, brands need to focus on both product and packaging in order to attract customers. Unique packaging design can significantly enhance brand recognition. For this reason, many biscuit manufacturers choose OEM cookie container customisation, which can clearly show the brand characteristics, but also enhance the consumer's goodwill and intimacy.   1.Personalisation: telling a more moving brand story Personalised biscuit packaging is a window for brands to convey their stories and ideas. Brands can create a visual image that connects with consumers' hearts and minds through carefully designed packaging colours, patterns and shapes. For example, a vintage-style design can touch a nostalgic feeling, while a modern minimalist style is more likely to appeal to young consumers who are looking for fashion. These design details not only highlight the core value and positioning of the brand, but also allow consumers to lock their own products at a glance in a wide range of products.   2.Enhance brand recognition and establish a unique image Successful brands often have a distinctive identity, and customised biscuit packaging is an important means of creating this. Through unique shape design or innovative packaging materials, brands can stand out from the crowd of competitors. For example, round and heart-shaped packaging breaks away from the usual square design and instantly catches the consumer's eye. Such unique designs not only make the brand more conspicuous, but also leave a deep impression in the minds of consumers and become the brand's memory symbol.         3.Accurate docking market demand, meet diversified preferences Brands need to understand the market needs and cater to the varied preferences of the people. With the help of special OEM biscuit boxes, brands can accurately segment the market. Now that the concept of environmental protection is deeply rooted in people's minds, the brand will use environmentally friendly materials to attract those customers who are concerned about sustainable development; to the festival or special days, the brand will launch a limited edition of special packaging, taking advantage of the festive atmosphere or fashion to arouse people's purchasing heart. Such packaging can not only help the brand to sell more things, but also let the brand in a specific market to seize the first opportunity!     4. Enhance Consumer Engagement and Brand Loyalty Nowadays, with the development of the country and the change of everyone's reading and speaking habits, consumers love to pursue a personalised touch. So, customised metal cookie tin box becomes a wonderful trick to bring brands and consumers closer. Brands allow consumers to pick their own packaging and engraving, making them feel unique and happy to be involved, and they favour the brand even more. Such interaction not only makes the packaging look special, but also brings the consumer closer to the brand in their heart.   5. Keeping up with market trends and maintaining a competitive edge Customised design gives brands the flexibility to keep up with market changes. As soon as consumer preferences and market demands change, brands can adjust their packaging to keep up with the new trends. For example, if environmental protection is popular, brands can use biodegradable materials and add eco-friendly elements to their designs. By keeping up with the trend, the brand and the consumer will be closer, and will be able to respond quickly to the market and stay ahead of the curve.     Nowadays, specially customised OEM cookie container  is more powerful than traditional packaging, and it becomes a key way for brands to build their identity and win the competition. Brands use special designs, novel materials, and emotional communication with consumers to make themselves more visible in the fierce market competition, attract more customers who want them, make them like them more, and finally leave unforgettable impressions in their customers' hearts.