Metal Packaging Sector Positioned to Drive EU’s Green Industrial Revolution

As the EU prepares its 2026 Circular Economy Act (CEA), metal packaging—especially tinplate and aluminium containers—emerges as a vital solution for building a sustainable, competitive industrial future in Europe.

Permanent Materials: The Core of Circular Thinking

Steel and aluminium are permanent materials, meaning they can be recycled endlessly without losing quality. This makes custom tin box packaging a key player in circular systems. When properly collected and processed, metal packaging re-enters the supply chain for use in food, beverages, cosmetics, and more—contributing to resource conservation and reduced emissions.

CEA: A Strategic Turning Point

The upcoming CEA is a chance to fully integrate permanent materials into EU sustainability goals. A consistent regulatory framework that recognizes the recyclability of metals will support long-term industrial growth, reduce dependency on virgin materials, and strengthen Europe’s autonomy.

European Metal Packaging Industry Leads in Recycling

The sector already shows impressive results:

80.5% of steel packaging is recycled in Europe.

75% of aluminium cans are reused through closed-loop systems.

These achievements stem from proactive industry guidelines and compliance with the Packaging and Packaging Waste Regulation (PPWR).

Reforming EPR to Prioritize Circular Value

To unlock the full benefits of the circular economy, the CEA must reform Extended Producer Responsibility (EPR) systems. A clearer, harmonized EPR structure will support investment in recyclable packaging—especially high-value materials like steel and tinplate.

Safeguarding Europe’s Scrap Metal Resources

High-quality scrap is essential for the production of steel and aluminium. Yet much of it is exported outside the EU, weakening Europe’s circular system. The CEA should introduce export restrictions and give local industries priority access to scrap based on performance and sustainability criteria.

Standardizing End-of-Waste Criteria

A lack of EU-wide end-of-waste criteria creates legal confusion and hampers circular trade. Science-based, harmonized standards will clarify responsibilities, encourage recycling, and grow secondary raw material markets.

Engaging Consumers Through Return Systems

Deposit Return Systems (DRS), especially those that allow in-store returns, are highly effective. The EU already sees an average return rate of 87% for beverage containers. Expanding interoperable DRS across Member States will significantly reduce recyclable waste going to landfills.

Toward a Circular, Competitive Future

Circularity is more than a trend—it’s a strategic necessity. By adopting the right policies, Europe can retain valuable materials, cut waste, and promote sustainable tin packaging solutions. The metal packaging industry is ready to lead, offering a blueprint for innovation, resilience, and green growth under the new Circular Economy Act.